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Public Relations Strategy (PR in Practice)

About The public relations strategy Book

This challenging book on public relations strategy is one of the best PR books that reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function.

The new edition reinforces what you might have learnt in other public relations books and it includes more material on corporate reputation, research methods, public affairs, and information management.

Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.

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